-the color pay off is wonderful
-it lasts all day ( i did use a base though)
-the packaging is great, i like it better than mac because it's wider and i find it easier to work my brush in
-the consistency is very easy to work with
-dries pretty quickly.
-the consistency may be TOO creamy! i almost always pick up too much product when i dip my brush into the jar since it's so creamy.
-the free brush it comes with is utterly useless. i just chucked it in the trash! and i think the box it comes with is useless too! it's just a waste of paper!
overall, i am IN LOVE with this product. i haven't used the blue one yet as i've been doing neutral looks lately, but i can't wait too. it's so gorgeous and vibrant!
i can honestly say, i think this is better than mac's fluidline only because it's so much creamier and the jar has a wider opening. so instead of dipping my brush into the jar, i can actually swipe it sideways- coating the whole brush with the product. sometimes it's easier to apply using the sides of the brush, not just the tip =)